Mais Pelo Jornalismo (MPJ) gives news outlets the technology they need to get off the ground and stay there: hosting, cybersecurity, maintenance and support. It can be a town's news site, a region's, or one built around a single beat. Journalists take care of the story. We take care of the technology.
No money changes hands: the publisher pays nothing for the infrastructure. They pay in journalism.
Actual screenshots of the front pages of the sites in the network.
Mais Pelo Jornalismo (MPJ) backs news sites — above all the ones covering small towns, and reporters who have made a beat their own: health, technology, cars, agribusiness and others.
It is an initiative of I'Max, the largest media-database and press-release distribution company in Brazil, which keeps a directory of journalists and outlets across the country and in 11 more Latin American nations. Private and for-profit though it is, I'Max did not build MPJ with revenue in mind: it is there to put something back, because the Brazilian press needed something practical done for it.
Technology is what I'Max does, so technology is what it puts in. MPJ brings a redesigned news site, hosting, cybersecurity, company e-mail and technical support. The point is that publishers stop having to think about that side of the operation at all.
Why do anything about it?
MPJ can look like a technology project. It is one — but not only that. The aim is to bring publishers from every corner of Brazil into a network that can rally its members around covering what matters together, and work out ways to fund themselves and last. The technology, then, is the stage. What is born on it is a community of journalists held together by the work itself.
Brand and site rebuilt to the standard I'Max holds itself to.
Infrastructure we run ourselves, with no third party in the way.
The same protection that shields I'Max's own platform.
Proper accounts for newsrooms that need to be taken seriously.
Sites that trade tips and share the legwork, covering what the big outlets walked away from.
No monthly fee, no cost sharing. The publisher pays in journalism — original, bylined reporting, published without letting up. See what the program asks for →
Click any one of them to open the site right here, without leaving this page. The program launched in November 2024, the first sites went live in May 2025, and the target is a thousand.
São Marcos Onlinesaomarcosonline.comVisit →
Portal Chuvillechuville.comVisit →
Agência Primazagenciaprimaz.com.brVisit →
Guarulhos Todo Diaguarulhostododia.com.brVisit →
Portal IMPRENSAportalimprensa.com.brVisit →
Rádio Comunitária 87.9comunitaria.com.brVisit →
Expresso Monlevadeexpressomonlevade.com.brVisit →
Diário Gravatádiariogravata.com.brVisit →
Conexão Juqueryconexaojuquery.com.brVisit →
Folha da Serrafolhadaserrasc.com.brVisit →
A Vida no Centroavidanocentro.com.brVisit →
OncoFakeoncofake.com.brVisit →
Território Nordesteterritorionordeste.inf.brVisit →
Rincão Notíciasrincaonoticias.com.brVisit →
O Diário 24Hodiario24h.com.brVisit →
TED RHtedrh.com.brVisit →
Blog do Armindoblogdoarmindo.com.brVisit →
Saúde & Tendênciassaudeetendencias.com.brVisit →
Revista Piloto Ribeirãorevistapilotoribeirao.com.brVisit →
Jornal Fatos do Iguaçujornalfatos.com.brVisit →
Jornal O Mirantejornalomirante.com.brVisit →
Timbó Nettimbonet.com.brVisit →
Jornal de Saltojornaldesalto.com.brVisit →
Envolverdeenvolverde.com.brVisit →
É Que Mescapuliueqmescapuliu.com.brVisit →
Canal Mestre Automotivocanalmestreautomotivo.com.brVisit →
Um Luxo de Viagemumluxodeviagem.com.brVisit →
Página da Saúdepaginadasaude.com.brVisit →
Rap na Ruarapnarua.com.brVisit →
Plataforma 12plataforma12.jor.brVisit →
Nossa Guanabaranossaguanabara.com.brVisit →
Realidade Interativarealidadeinterativa.com.brVisit →
Business and Beautybusinessandbeautybr.comVisit →
Folha de Mauáfolhademaua.com.brVisit →
Professor Repórterprofessorreporter.comVisit →
Conexão Agrovaleconexaoagrovale.com.brVisit →
Revista Gestarrevistagestar.comVisit →
Portal Giro da Loregirodalore.com.brVisit →
Barraco Rapbarracorap.com.brVisit →
Portal Estherportalesther.com.brVisit →
Palestras e Eventospalestraseeventos.com.brVisit →
Porto Maisportomaisnoticias.comVisit →
Correio de Lavradocorreiodolavrado.comVisit →
Credinewscredinews.com.brVisit →
Max Noticiáriomaxnoticiario.com.brVisit →
Voz de Guadalupevozdeguadalupe.siteVisit →
PauliXnewspaulixnews.sampa.brVisit →
Portal Ramyria Santiagoramyriasantiago.com.brVisit →
The moments that shaped MPJ so far. Walk back through them with us.
Mockup of the live results screen.Eighteen regional sites will carry live election results built on technology developed by MPJ. It is the dress rehearsal for 2028, when hundreds of outlets will be covering the regional races.
See the 18 news sites covering the count →
The network gets a home of its own: a site that lays out what the program is, which outlets are already published and how applicants are chosen.
Every project picked for the first wave of rollouts is online, on a technology base that has been tested and is ready to scale. That is nearly 10% of the thousand-site target.
Four months building our own artificial intelligence systems to automate site maintenance. This is the step that lets the program scale without growing the team at the same rate.
Farol Jornalismo picks the head of MPJ to write one of the 10 pieces in its series on where the profession is heading and on journalism's relationship with artificial intelligence.
Read it on Farol Jornalismo →The most committed and most experienced publishers join the network and start helping build MPJ's own publishing system, shaped by how people actually use it every day.
Australia's biggest surf lifestyle magazine runs a story on MPJ off the back of the Igor Moraes sponsorship. It names the movement Big Truth.
Read it on Stab Magazine →
A talk at Abraji's 20th Congress: MPJ's first project is presented to the people who know most about investigative journalism in Brazil.
Read it on LinkedIn · I’Max →
Sponsoring the surfer Igor Moraes is the program's first influencer campaign. It would end up taking MPJ into the international press.
Read it on Instagram · @igormoraess →More than 500 news stories use I’Max data to take the temperature of the communications market.
Four months with applications open. With no public call and no paid campaign, some 500 journalists and publishers put themselves forward to join the network.
The program starts at a table. Thirty guests talk through what to do about the local press shrinking. What comes out of it is the basis of Mais Pelo Jornalismo.
Read it on LinkedIn · I’Max →Journalists on their own experience: what does MPJ mean to them?
Read what the program asks for and see whether you belong in the MPJ network.
That page gathers the rules of the program: what the network provides, what it asks of the publisher, the deadlines and the grounds for being dropped. Applying is the next step, on a separate form.
Communication TechnologyMedia database and press-release distribution: the largest list of journalists in Brazil, and running in 11 more Latin American countries.
Mais Pelo Jornalismo is an initiative of I'Max, the largest media-database and press-release distribution company in Brazil. It is the tool press offices, agencies and brands use every day to reach newsrooms — which is why the company sees what the press is up against from very close.
Press relations rests on a quiet assumption: that there is a journalist at the other end — free to decide, backed by an outlet, with time to weigh the story. I'Max's own figures show that other end is shrinking. Part of what the company earns goes straight back into the program.
A Bureau Veritas Certification sector program based on Brazil's data protection act (LGPD, Law 13.709/2018), issued to I'Max Tecnologia de Comunicação.
See the certificate →Communications agencies, companies and public bodies that reach the press through the I'Max platform.
The people who keep MPJ running day to day.
Designed and maintains the platform that puts every site online and keeps it there.
Looks after the relationship with publishers and the day-to-day running of the network.
WhatsApp
The person a publisher reaches when something on the site needs fixing.
